Evocative offers consultation to establish your organisation’s story, develop the branding and communication strategy, then communicate that story via a range of creative services:
Corporate identity: logo design and branding
Graphic design and visual communication
Photography, retouching and digital manipulation
Written message and copywriting
After the success of the first coffee shop photoshoot for furniture website Jason Agustina, I had the pleasure of undertaking a second shoot—this time at one of Brisbane’s landmark coffee locations, Blue Sky Coffee at Newstead.
When looking at SEE’s communications, we focused not as much on the machines but the actual beneficial outcome for both operators and society in general. By taking this approach SMART Environmental Equipment’s vision became: ‘to create a more sustainable future for generations to come’. After undertaking a video and photoshoot, we created a website and interactive company capability statement.
Welding Wizard is a new local Brisbane business that does mobile welding, MIG, TIG and arc welding, plus other fabrication and repairs. Armed with the business idea and a name, Evocative then started looking at some branding elements—including a logo design—to help get Welding Wizard off the ground and into the marketplace.
I had the privilege of being invited to do a photoshoot at Alex and Heather’s sensational coffee shop and café, Extraction Artisan Coffee at Slacks Creek. The shoot was to be used in conjunction with an article being written by my buddies from Bean Brewding for the new Jason Agustina furniture website.
One of the great things about running a small business is having the opportunity and capability to help those in need. So when my fellow Edgeware classmate and client approached me about doing some branding for her charity campaign, I of course jumped at the chance.
I recently added a Nikon D610 and 28–300mm lens to the arsenal of Evocative’s camera gear, so it only seemed appropriate to have some fun with and test out the new zoom.
Cooly Rocks On was on again for 2016; and I ventured out before the crowds arrived to get some clean, artistic photos of the cars and also the Gold Coast scenery—with cars ranging from hot rods, to big American muscle cars, and the more unusual and downright weird.
Branding and communications can, and will, alter the whole way the business runs and is perceived both internally and externally. This is why I talk about empowering businesses and organisations to establish and communicate their story.
So what is branding then? Branding starts with the story of your organisation. What is your mission, why is your business doing what it’s doing? It sounds simple, yet so many companies get caught up in their own products and services, processes and trying to make large profits, that the core idea of the business often gets lost in the noise.
These days on the Internet competition for eyeballs is fierce, screens are all different sizes, orientations and resolutions, and Google has become a highly intelligent and aggressive gatekeeper to the Internet with a major focus on highly relevant, quality content. So what does this all mean for your website today?