Evocative offers consultation to establish your organisation’s story, develop the branding and communication strategy, then communicate that story via a range of creative services:
Corporate identity: logo design and branding
Graphic design and visual communication
Photography, retouching and digital manipulation
Written message and copywriting
One of the great things about running a small business is having the opportunity and capability to help those in need. So when my fellow Edgeware classmate and client approached me about doing some branding for her charity campaign, I of course jumped at the chance.
I recently added a Nikon D610 and 28–300mm lens to the arsenal of Evocative’s camera gear, so it only seemed appropriate to have some fun with and test out the new zoom.
Cooly Rocks On was on again for 2016; and I ventured out before the crowds arrived to get some clean, artistic photos of the cars and also the Gold Coast scenery—with cars ranging from hot rods, to big American muscle cars, and the more unusual and downright weird.
Nearly twenty years ago my parents bought their first investment property: a unit on the Sunshine Coast that overlooks the tidal lake at Currimundi. Since then we’ve spent many family holidays here, plus my wife and I have enjoyed some romantic getaways to this unique spot on the Queensland coastline.
Ever since I’ve been involved with the Bean Brewding coffee blog and coffee tours, we’ve always had a plan in the back of our minds to one day travel down to Byron Bay and check out the plantations where they grow Australian coffee … and late in 2015 that plan finally came to fruition!
We took Nick from Duke Contracting’s limited edition Kenworth T909 Director Series out through the cane fields south of Brisbane for a photoshoot. The shoot was done for the Xray Vision driving light brand, with the T909 boasting no less than four chrome HID driving lights up front.
Branding and communications can, and will, alter the whole way the business runs and is perceived both internally and externally. This is why I talk about empowering businesses and organisations to establish and communicate their story.
So what is branding then? Branding starts with the story of your organisation. What is your mission, why is your business doing what it’s doing? It sounds simple, yet so many companies get caught up in their own products and services, processes and trying to make large profits, that the core idea of the business often gets lost in the noise.
These days on the Internet competition for eyeballs is fierce, screens are all different sizes, orientations and resolutions, and Google has become a highly intelligent and aggressive gatekeeper to the Internet with a major focus on highly relevant, quality content. So what does this all mean for your website today?