Evocative is all about empowering your business or organisation to establish and communicate your story. Creating that story is the process of discovering, establishing and refining what the true purpose and mission of your organisation is—which is then worked and designed into every aspect of the branding and communications. Part of this process is to investigate who your customers are; then to determine what needs, wants and desires those customers have.

Strategic and evocative branding empowers businesses and organisations to:

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Guide future business decisions based on the goals and vision of the organisation

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Increase staff morale and productivity via clarity of and engagement with the mission

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Communicate with clients and customers who identify and connect with the story

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Stand out and differentiate from competitors to be successful and profitable

Evocative offers consultation to establish your organisation’s story, develop the branding and communication strategy, then communicate that story via a range of creative services:

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Corporate identity: logo design and branding

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Graphic design and visual communication

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Photography, retouching and digital manipulation

Evocative-Brand-Elements_Writing

Written message and copywriting

Projects

Latest projects

Welding Wizard Branding
Welding Wizard branding
Branding & Design

Welding Wizard branding

Welding Wizard is a new local Brisbane business that does mobile welding, MIG, TIG and arc welding, plus other fabrication and repairs. Armed with the business idea and a name, Evocative then started looking at some branding elements—including a logo design—to help get Welding Wizard off the ground and into the marketplace.

Extraction Artisan Coffee Photoshoot
Extraction Artisan Coffee photoshoot
Photography

Extraction Artisan Coffee photoshoot

I had the privilege of being invited to do a photoshoot at Alex and Heather’s sensational coffee shop and café, Extraction Artisan Coffee at Slacks Creek. The shoot was to be used in conjunction with an article being written by my buddies from Bean Brewding for the new Jason Agustina furniture website.

Fiver For A Farmer Branding
Fiver for a Farmer branding
Branding & Design

Fiver for a Farmer branding

One of the great things about running a small business is having the opportunity and capability to help those in need. So when my fellow Edgeware classmate and client approached me about doing some branding for her charity campaign, I of course jumped at the chance.

Wildlife And Whippets With A Nikon D610
Wildlife and whippets with a Nikon D610
Photography

Wildlife and whippets with a Nikon D610

I recently added a Nikon D610 and 28–300mm lens to the arsenal of Evocative’s camera gear, so it only seemed appropriate to have some fun with and test out the new zoom.

Launch Lifestyle Club Branding
Launch Lifestyle Club branding
Branding & Design

Launch Lifestyle Club branding

The Launch Lifestyle Club is a brand new Queensland startup business. Evocative worked on the branding for this exciting new concept, starting with the logo design.

Cooly Rocks On 2016
Cooly Rocks On 2016
Photography

Cooly Rocks On 2016

Cooly Rocks On was on again for 2016; and I ventured out before the crowds arrived to get some clean, artistic photos of the cars and also the Gold Coast scenery—with cars ranging from hot rods, to big American muscle cars, and the more unusual and downright weird.

Portraits Of Currimundi Lake
Portraits of Currimundi Lake
Photography

Portraits of Currimundi Lake

Nearly twenty years ago my parents bought their first investment property: a unit on the Sunshine Coast that overlooks the tidal lake at Currimundi. Since then we’ve spent many family holidays here, plus my wife and I have enjoyed some romantic getaways to this unique spot on the Queensland coastline.

Bean Brewding Byron Bay Coffee Tour
Bean Brewding Byron Bay coffee tour
Photography

Bean Brewding Byron Bay coffee tour

Ever since I’ve been involved with the Bean Brewding coffee blog and coffee tours, we’ve always had a plan in the back of our minds to one day travel down to Byron Bay and check out the plantations where they grow Australian coffee … and late in 2015 that plan finally came to fruition!

Blog

Latest blog posts | View all posts

Communicating Your Story To Empower Your Business
Communicating your story to empower your business
Design

Communicating your story to empower your business

Branding and communications can, and will, alter the whole way the business runs and is perceived both internally and externally. This is why I talk about empowering businesses and organisations to establish and communicate their story.

Branding Is More Than Just A Logo
Branding is more than just a logo
Design

Branding is more than just a logo

So what is branding then? Branding starts with the story of your organisation. What is your mission, why is your business doing what it’s doing? It sounds simple, yet so many companies get caught up in their own products and services, processes and trying to make large profits, that the core idea of the business often gets lost in the noise.

Website Design In 2016
Website design in 2016
Design

Website design in 2016

These days on the Internet competition for eyeballs is fierce, screens are all different sizes, orientations and resolutions, and Google has become a highly intelligent and aggressive gatekeeper to the Internet with a major focus on highly relevant, quality content. So what does this all mean for your website today?