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Evocative is all about empowering your business or organisation to establish and communicate your story. Creating that story is the process of discovering, establishing and refining what the true purpose and mission of your organisation is—which is then worked and designed into every aspect of the branding and communications. Part of this process is to investigate who your customers are; then to determine what needs, wants and desires those customers have.

Strategic and evocative branding empowers businesses and organisations to:

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Guide future business decisions based on the goals and vision of the organisation

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Increase staff morale and productivity via clarity of and engagement with the mission

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Communicate with clients and customers who identify and connect with the story

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Stand out and differentiate from competitors to be successful and profitable

Evocative offers consultation to establish your organisation’s story, develop the branding and communication strategy, then communicate that story via a range of creative services:

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Corporate identity: logo design and branding

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Graphic design and visual communication

Evocative-Brand-Elements_Photography

Photography, videography, and digital manipulation

Evocative-Brand-Elements_Writing

Written message and copywriting

Projects

Latest projects | View all projects

Connected Platforms Branding
Connected Platforms branding
Branding & Design

Connected Platforms branding

Connected Platforms is a new Brisbane-based managed IT firm that helps businesses to keep their network systems operating reliably and in peak form. During their startup period we had the opportunity to create a logo and branding around their chosen name.
Bean Brewding Branding
Bean Brewding branding
Branding & Design

Bean Brewding branding

When I was part of Bean Brewding I helped to create their branding and website via a logo refresh, design of branding elements and colour scheme, plus a range of photography to help tell the story of their blog and Brisbane Coffee Tours.
Journey’s Kitchen And Bar Photoshoot
Journey’s Kitchen and Bar photoshoot
Photography

Journey’s Kitchen and Bar photoshoot

This photoshoot was done in conjunction with Bean Brewding, once again for the trendy North Hem furniture website 'Be Inspired' section.
Blue Sky Coffee Photoshoot
Blue Sky Coffee photoshoot
Photography

Blue Sky Coffee photoshoot

After the success of the first coffee shop photoshoot for furniture website Jason Agustina, I had the pleasure of undertaking a second shoot—this time at one of Brisbane's landmark coffee locations, Blue Sky Coffee at Newstead.
SMART Environmental Equipment Communications
SMART Environmental Equipment communications
Branding & Design, Photography, Videography

SMART Environmental Equipment communications

When looking at SEE's communications, we focused not as much on the machines but the actual beneficial outcome for both operators and society in general. By taking this approach SMART Environmental Equipment’s vision became: 'to create a more sustainable future for generations to come'. After undertaking a video and photoshoot, we created a website and interactive company capability statement.
Welding Wizard Branding
Welding Wizard branding
Branding & Design

Welding Wizard branding

Welding Wizard is a new local Brisbane business that does mobile welding, MIG, TIG and arc welding, plus other fabrication and repairs. Armed with the business idea and a name, Evocative then started looking at some branding elements—including a logo design—to help get Welding Wizard off the ground and into the marketplace.
Extraction Artisan Coffee Photoshoot
Extraction Artisan Coffee photoshoot
Photography

Extraction Artisan Coffee photoshoot

I had the privilege of being invited to do a photoshoot at Alex and Heather's sensational coffee shop and café, Extraction Artisan Coffee at Slacks Creek. The shoot was to be used in conjunction with an article being written by my buddies from Bean Brewding for the new Jason Agustina furniture website.
Fiver For A Farmer Branding
Fiver for a Farmer branding
Branding & Design

Fiver for a Farmer branding

One of the great things about running a small business is having the opportunity and capability to help those in need. So when my fellow Edgeware classmate and client approached me about doing some branding for her charity campaign, I of course jumped at the chance.

Clients we’ve worked with

Blog

Latest blog posts | View all posts

When New Branding Goes Wrong
When new branding goes wrong
Design

When new branding goes wrong

Back when I was doing my honours year at University, I came across a story from a previous honours student who was also majoring in corporate identity. She was writing her thesis on how a rebrand would affect the employees of a company, with the hypothesis that the new look would help breathe new life and energy into the employees while creating better unity that would in turn increase job satisfaction and productivity. But as it turned out, things hadn’t gone that way.
What Goes Into Creating A Professional Logo Design
What goes into creating a professional logo design
Design

What goes into creating a professional logo design

A logo can be almost anything, designed by anyone, and used in any way a business owner or marketing manager sees fit. So what goes into creating a professional logo design that doesn’t happen when a logo is designed by a five-dollar logo website or the office manager’s sister-in-law who has a ripped copy of CorelDRAW?
Communicating Your Story To Empower Your Business
Communicating your story to empower your business
Design

Communicating your story to empower your business

Branding and communications can, and will, alter the whole way the business runs and is perceived both internally and externally. This is why I talk about empowering businesses and organisations to establish and communicate their story.
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