This is the Evocative Blog. I write about photography, design, and branding. From taking better photos with your iPhone to looking at how a well designed logo can improve your business’ bottom line. I also blog about lifestyle topics including technology, audio gear, gadgets, cars and coffee.

Branding Is More Than Just A Logo
Branding is more than just a logo
Design

Branding is more than just a logo

So what is branding then? Branding starts with the story of your organisation. What is your mission, why is your business doing what it’s doing? It sounds simple, yet so many companies get caught up in their own products and services, processes and trying to make large profits, that the core idea of the business often gets lost in the noise.

Website Design In 2016
Website design in 2016
Design

Website design in 2016

These days on the Internet competition for eyeballs is fierce, screens are all different sizes, orientations and resolutions, and Google has become a highly intelligent and aggressive gatekeeper to the Internet with a major focus on highly relevant, quality content. So what does this all mean for your website today?

Using Aperture Priority On A Digital Camera Or SLR
Using aperture priority on a digital camera or SLR
Photography, Technology

Using aperture priority on a digital camera or SLR

Most people who enjoy taking photos as a hobby or just socially, tend to leave their camera mode on ‘auto’ or ‘P’ and snap away without giving the other modes a second thought. And much of the time this is quite acceptable, as the auto mode on modern compact and digital SLR cameras are very, VERY good these days at taking sharp, accurately exposed photographs—all in the split second it takes to press the shutter.

Google’s 200 Page Rank Factors: Infographic
Google’s 200 Page Rank Factors: Infographic
Design, Technology

Google’s 200 Page Rank Factors: Infographic

Google Search is a highly complicated, sophisticated and ever-changing beast that can often mean the difference between a business’ online failure or success. The days of keyword stuffing and listing your website on hundreds of ‘directory’ sites are well and truly over—to the point where undertaking some of the old SEO tricks will in fact lead Google to penalise your website and actually decrease its page rank!

Standing Desk: Making A Stand For My Own Health
Standing Desk: making a stand for my own health
Lifestyle, Technology

Standing Desk: making a stand for my own health

One tweet. Just twenty-eight words. That’s all it took to start a complete shift in the way I use my iMac in my full-time Marketing Communications role at work. I’ve rearranged and modified my desk, moved my chair over to one side, and have spent the last week standing at my computer instead of sitting in the stale, stagnant position I’ve spent the last ten or more years sitting in throughout my working life.

Hunter Valley Road-trip: Logitech UE Boombox
Hunter Valley road-trip: Logitech UE Boombox
Lifestyle, Technology

Hunter Valley road-trip: Logitech UE Boombox

We recently embarked on a two-thousand kilometre road-trip from Brisbane to the majestic Hunter Valley wine region in New South Wales. We set off in search of locally produced wine, boutique beer and to visit the Estate that makes virgin olive oil that Renée sells at the markets. We had our usual arsenal of iPhones for communication, searching for good coffee and playing music in the car, our compact Nikon P7000 for snapping some holiday shots, and the iPad for downloading and viewing those photos. But on this trip we had an extra hi-tech traveller, Logitech’s battery-powered bluetooth enabled UE Boombox.

Apple Is Prolific In Popular Culture: So What’s Next?
Apple is prolific in popular culture: so what’s next?
Design, Technology

Apple is prolific in popular culture: so what’s next?

Advertising is everywhere. It forces our poor HD TVs to yell at us in our own living rooms. Our cars become mobile brainwashing booths as the radio flogs everything from iced coffee to nasal spray technology. It’s slapped all over buildings, bus stops, buses, shopping centre walkways and highways. Try reading an in-flight magazine, newspaper or your favourite webpage without being smashed in the face with messages telling you how inadequate your life is because you don’t use a particular fragrance or wear a four-and-a-half thousand dollar watch. But recently I’ve been surprised at the level of product placement by Apple in both film and television shows, and the other night they seemed to go one step further …