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When New Branding Goes Wrong
When new branding goes wrong
Brand Design, Design

When new branding goes wrong

Back when I was doing my honours year at University, I came across a story from a previous honours student who was also majoring in corporate identity. She was writing her thesis on how a rebrand would affect the employees of a company, with the hypothesis that the new look would help breathe new life and energy into the employees while creating better unity that would in turn increase job satisfaction and productivity. But as it turned out, things hadn’t gone that way.
Website Design In 2016
Website design in 2016
Design

Website design in 2016

These days on the Internet competition for eyeballs is fierce, screens are all different sizes, orientations and resolutions, and Google has become a highly intelligent and aggressive gatekeeper to the Internet with a major focus on highly relevant, quality content. So what does this all mean for your website today?
Google’s 200 Page Rank Factors: Infographic
Google’s 200 Page Rank Factors: Infographic
Design, Technology

Google’s 200 Page Rank Factors: Infographic

Google Search is a highly complicated, sophisticated and ever-changing beast that can often mean the difference between a business' online failure or success. The days of keyword stuffing and listing your website on hundreds of 'directory' sites are well and truly over—to the point where undertaking some of the old SEO tricks will in fact lead Google to penalise your website and actually decrease its page rank!
Apple Is Prolific In Popular Culture: So What’s Next?
Apple is prolific in popular culture: so what’s next?
Design, Technology

Apple is prolific in popular culture: so what’s next?

Advertising is everywhere. It forces our poor HD TVs to yell at us in our own living rooms. Our cars become mobile brainwashing booths as the radio flogs everything from iced coffee to nasal spray technology. It's slapped all over buildings, bus stops, buses, shopping centre walkways and highways. Try reading an in-flight magazine, newspaper or your favourite webpage without being smashed in the face with messages telling you how inadequate your life is because you don't use a particular fragrance or wear a four-and-a-half thousand dollar watch. But recently I've been surprised at the level of product placement by Apple in both film and television shows, and the other night they seemed to go one step further ...
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