Design

Not that long ago the term ‘mobile site’ came into existence, which basically meant a company would run two websites side-by-side; one full size website and one mini website that was optimised with smaller pictures and bigger menu buttons that people could easily navigate on their mobile phone. This has worked pretty well up until recently when two things have happened.

Google Search is a highly complicated, sophisticated and ever-changing beast that can often mean the difference between a business' online failure or success. The days of keyword stuffing and listing your website on hundreds of 'directory' sites are well and truly over—to the point where undertaking some of the old SEO tricks will in fact lead Google to penalise your website and actually decrease its page rank!

Advertising is everywhere. It forces our poor HD TVs to yell at us in our own living rooms. Our cars become mobile brainwashing booths as the radio flogs everything from iced coffee to nasal spray technology. It's slapped all over buildings, bus stops, buses, shopping centre walkways and highways. Try reading an in-flight magazine, newspaper or your favourite webpage without being smashed in the face with messages telling you how inadequate your life is because you don't use a particular fragrance or wear a four-and-a-half thousand dollar watch. But recently I've been surprised at the level of product placement by Apple in both film and television shows, and the other night they seemed to go one step further ...