There are many elements that make up an organisation’s brand identity including a logo, colours, fonts and messaging. But one part that often survives throughout a brand’s lifetime—even through multiple brand refreshes—is the name. Ultimately a name should be memorable while providing meaning and context to a business; complementing the rest of the brand design.
Back when I was doing my honours year at University, I came across a story from a previous honours student who was also majoring in corporate identity. She was writing her thesis on how a rebrand would affect the employees of a company, with the hypothesis that the new look would help breathe new life and energy into the employees while creating better unity that would in turn increase job satisfaction and productivity. But as it turned out, things hadn’t gone that way.
A logo can be almost anything, designed by anyone, and used in any way a business owner or marketing manager sees fit. So what goes into creating a professional logo design that doesn’t happen when a logo is designed by a five-dollar logo website or the office manager’s sister-in-law who has a ripped copy of CorelDRAW?
Branding and communications can, and will, alter the whole way the business runs and is perceived both internally and externally. This is why I talk about empowering businesses and organisations to establish and communicate their story.
So what is branding then? Branding starts with the story of your organisation. What is your mission, why is your business doing what it’s doing? It sounds simple, yet so many companies get caught up in their own products and services, processes and trying to make large profits, that the core idea of the business often gets lost in the noise.
Imagine one of your salesmen or employees was out in public actively bagging or talking down your company. What if they were making up lies about how your business operates and were spreading the misinformation to all your current and potential customers? Unfortunately a lot of company logos are out there in the big bad world doing just this.
While photography as a business offering is often challenging and hard work, it’s still always nice while on holidays to grab the Nikon and spend some time capturing some more artistic and scenic shots. And that’s just what I did on a recent holiday over on North Stradbroke Island (off the coast of Brisbane).
I recently added a Nikon D610 and 28–300mm lens to the arsenal of Evocative's camera gear, so it only seemed appropriate to have some fun with and test out the new zoom.
Cooly Rocks On was on again for 2016; and I ventured out before the crowds arrived to get some clean, artistic photos of the cars and also the Gold Coast scenery—with cars ranging from hot rods, to big American muscle cars, and the more unusual and downright weird.
These days on the Internet competition for eyeballs is fierce, screens are all different sizes, orientations and resolutions, and Google has become a highly intelligent and aggressive gatekeeper to the Internet with a major focus on highly relevant, quality content. So what does this all mean for your website today?
Nearly twenty years ago my parents bought their first investment property: a unit on the Sunshine Coast that overlooks the tidal lake at Currimundi. Since then we've spent many family holidays here, plus my wife and I have enjoyed some romantic getaways to this unique spot on the Queensland coastline.
Ever since I've been involved with the Bean Brewding coffee blog and coffee tours, we've always had a plan in the back of our minds to one day travel down to Byron Bay and check out the plantations where they grow Australian coffee ... and late in 2015 that plan finally came to fruition!
We took Nick from Duke Contracting's limited edition Kenworth T909 Director Series out through the cane fields south of Brisbane for a photoshoot. The shoot was done for the Xray Vision driving light brand, with the T909 boasting no less than four chrome HID driving lights up front.
We spent a day out at Neurum Creek and the Mount Mee State Forest as part of the TJM Sunshine Coast Father's Day Adventure Weekend!
While on official sponsor business as part of my marketing role at ESG, I had the opportunity to take some photos of the V8 Supercars at Queensland Raceway. ESG sponsors the Safety Car, Medical Car and Course Car with Code 3 emergency products ... so naturally many of these shots are from pit lane and feature the fleet of official vehicles.
RACQ’s celebration of all things motoring, MotorFest was on Sunday 12 July 2015. I went along for the first time this year and had a great time checking out all the cars and snapping some photos. There was a great mix of vehicles on display, from early 1900's vintage models, to classic roadsters and muscle cars, right up to the latest state-of-the-art electric vehicles including the Tesla Model S and BMW i8!
In June 2015 I attended a global product marketing meeting over in the USA as part of my marketing communications role at ESG, and luckily I got some time to head out and explore a bit of Boise, Idaho. Coming from Brisbane, the town and buildings were a lot smaller, however the same laid-back, relaxed and friendly vibe resonated with the people I met ... so I felt quite at home before long.
We had two days of adventurous off-road driving through the forests just outside Kenilworth on Queensland's Sunshine Coast, representing ESG's Xray Vision driving light brand.
Taking a long-long weekend for Australia Day, joined by great friends, we spent five days in the Hunter Valley NSW. Surrounded by farms and wineries too numerous to count, we stayed in a little cottage amongst the olive trees at Pukara Estate
Some photo highlights from our trip to Millmerran for the Australian Camp Oven Festival. Over 1,400 caravans and motorhomes descended on the tiny town of Millmerran (about three hours west of Brisbane) for the weekend-long biannual festival.