This is the Evocative blog. Here we write about branding, design, photography, technology and lifestyle. We also post about our photography outings and adventures!

When New Branding Goes Wrong
When new branding goes wrong
Design

When new branding goes wrong

Back when I was doing my honours year at University, I came across a story from a previous honours student who was also majoring in corporate identity. She was writing her thesis on how a rebrand would affect the employees of a company, with the hypothesis that the new look would help breathe new life and energy into the employees while creating better unity that would in turn increase job satisfaction and productivity. But as it turned out, things hadn’t gone that way.
Branding Is More Than Just A Logo
Branding is more than just a logo
Design

Branding is more than just a logo

So what is branding then? Branding starts with the story of your organisation. What is your mission, why is your business doing what it’s doing? It sounds simple, yet so many companies get caught up in their own products and services, processes and trying to make large profits, that the core idea of the business often gets lost in the noise.
Cooly Rocks On 2016
Cooly Rocks On 2016
Lifestyle, Photography

Cooly Rocks On 2016

Cooly Rocks On was on again for 2016; and I ventured out before the crowds arrived to get some clean, artistic photos of the cars and also the Gold Coast scenery—with cars ranging from hot rods, to big American muscle cars, and the more unusual and downright weird.
Website Design In 2016
Website design in 2016
Design

Website design in 2016

These days on the Internet competition for eyeballs is fierce, screens are all different sizes, orientations and resolutions, and Google has become a highly intelligent and aggressive gatekeeper to the Internet with a major focus on highly relevant, quality content. So what does this all mean for your website today?
V8 Supercars | August 2015
V8 Supercars | August 2015
Photography

V8 Supercars | August 2015

While on official sponsor business as part of my marketing role at ESG, I had the opportunity to take some photos of the V8 Supercars at Queensland Raceway. ESG sponsors the Safety Car, Medical Car and Course Car with Code 3 emergency products ... so naturally many of these shots are from pit lane and feature the fleet of official vehicles.
RACQ MotorFest | July 2015
RACQ MotorFest | July 2015
Lifestyle, Photography

RACQ MotorFest | July 2015

RACQ’s celebration of all things motoring, MotorFest was on Sunday 12 July 2015. I went along for the first time this year and had a great time checking out all the cars and snapping some photos. There was a great mix of vehicles on display, from early 1900's vintage models, to classic roadsters and muscle cars, right up to the latest state-of-the-art electric vehicles including the Tesla Model S and BMW i8!
Boise Trip | June 2015
Boise trip | June 2015
Photography

Boise trip | June 2015

In June 2015 I attended a global product marketing meeting over in the USA as part of my marketing communications role at ESG, and luckily I got some time to head out and explore a bit of Boise, Idaho. Coming from Brisbane, the town and buildings were a lot smaller, however the same laid-back, relaxed and friendly vibe resonated with the people I met ... so I felt quite at home before long.
Using Aperture Priority On A Digital Camera Or SLR
Using aperture priority on a digital camera or SLR
Photography, Technology

Using aperture priority on a digital camera or SLR

Most people who enjoy taking photos as a hobby or just socially, tend to leave their camera mode on 'auto' or 'P' and snap away without giving the other modes a second thought. And much of the time this is quite acceptable, as the auto mode on modern compact and digital SLR cameras are very, VERY good these days at taking sharp, accurately exposed photographs—all in the split second it takes to press the shutter.