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A company communicates its purpose through its brand—both internally and externally. Evocative works with companies through every step of the branding process: from clarifying purpose and messaging, right through to designing, creating and launching the brand identity.

Below are some of the various projects we’ve worked on with our clients:

Launch Lifestyle Club brand design
Launch Lifestyle Club brand design
Brand Design

Launch Lifestyle Club brand design

The Launch Lifestyle Club is a brand new Queensland startup business. Evocative worked on the branding for this exciting new concept, starting with the logo design.
Code 3 Pursuit photography
Code 3 Pursuit photography
Photography

Code 3 Pursuit photography

As part of the Pursuit lightbar branding project, both application and product photos were taken and edited to be used in various marketing and branding applications including the product brochure, tradeshow signage and online.
Code 3 Pursuit brand design
Code 3 Pursuit brand design
Brand Design

Code 3 Pursuit brand design

This was a branding project for a new LED lightbar product that included designing the logo and creating a product brochure which featured custom photography and copywriting.
Xray Vision photography and digital manipulation
Xray Vision photography and digital manipulation
Photography

Xray Vision photography and digital manipulation

As part of the Xray Vision branding project a very specific photographic style was developed to not only enhance the branding, but also to prominently feature the lighting products that might otherwise get lost on the front of highly detailed vehicles.
Xray Vision brand design
Xray Vision brand design
Brand Design

Xray Vision brand design

This was a brand I built from the ground up while working in-house at ESG: from creating the logo and corporate style guide, to establishing the ‘WHY’ and tone of voice for the brand, right through to the execution of product packaging, social media and video production. Xray Vision is a premium automotive lighting range which focuses on vehicle occupant safety and lighting education as its core values.
Britax LED beacons photography and digital manipulation
Britax LED beacons photography and digital manipulation
Photography

Britax LED beacons photography and digital manipulation

Rather than focussing on the products themselves, the branding—and specifically the imagery—tells the story of keeping equipment and operators safe in dangerous working conditions. It was from this idea that I developed the 'safety dome' concept: a 'forcefield' hand-painted in Photoshop that was then modified and superimposed over various photographs we took of vehicles and machinery.
Britax BF Series LED beacons brand design
Britax BF Series LED beacons brand design
Brand Design

Britax BF Series LED beacons brand design

This was a two-part project while working in-house at ESG: firstly giving the existing Britax branding an overhaul and refresh, and secondly creating product-specific branding for the new BF Series range of LED beacons.
ARC Hairdressing photoshoot
ARC Hairdressing photoshoot
Photography

ARC Hairdressing photoshoot

ARC is a luxury hairdressing salon in Racecourse Road Ascot that incorporates a coffee, tea, drinks and wine bar. After an initial photoshoot late last year, owner Gary Gillespie has since done an amazing job giving the whole salon a more refined and modern appearance.
Amy Michaels illustrations and album design
Amy Michaels illustrations and album design
Brand Design

Amy Michaels illustrations and album design

I had the privilege to work on designing the cover and CD artwork for Amy Michaels and the Good Time Girls' debut album—a project that involved cracking out the coloured pencils to create some custom illustrations.
Top Cat Computers brand refresh
Top Cat Computers brand refresh
Brand Design

Top Cat Computers brand refresh

A project Evocative worked on was a brand refresh for Top Cat Computers. Top Cat already had a logo that works quite well, but their branding previously consisted of a black background and a clumsy all-caps type font. So the main objectives of this project were to modernise the look and feel of the brand while adding additional content to the website and undertake a photoshoot of product images.
Ashley X photoshoot and brand design
Ashley X photoshoot and brand design
Brand Design, Photography

Ashley X photoshoot and brand design

Ruth has been one of my more interesting clients, requiring a logo, branding, business card and photography for her stage character 'Ashley X'. What began as a casual briefing session and chat at the Cleanskin Coffee Co. coffee and roasting house, turned into a fun and most enjoyable project with a great result!
Tungsram Megalight packaging
Tungsram Megalight packaging
Brand Design

Tungsram Megalight packaging

How do you make choosing a headlight globe easier through the use of visual communication? Answer: by rethinking how the consumer makes their buying decision, and then making that choice easier through use of shape, colour and design. This was a project I undertook while working in an in-house role alongside the sales and product development team.
Legacy portfolio
Legacy portfolio
Brand Design, Graphic Design

Legacy portfolio

This is a selection of work my wife and I have done over the past ten-plus years, in various in-house marketing, advertising agency, and design roles. Clients we've worked with include Lanotec, Robinson Partners, Sirromet Wines, Wonderest, OneTest, Telstra, Working Wonders (Royal Children's Hospital Foundation), Mack Trucks, MiniMovers, Samford Hotel, V Australia, various Audi Centres, VISA, Stockland, and Britax Automotive.
Indy Ball photography
Indy Ball photography
Photography

Indy Ball photography

What can we say? The theme for the night was 'raunchy and risqué burlesque', which seemed to suit the venue of Jupiter's Casino on the Gold Coast. Red and black table linen complemented by large purple feathers as table centrepieces set a distinctive colour mood for the evening.
Mack Truck private launch photography
Mack Truck private launch photography
Photography

Mack Truck private launch photography

What an amazing and unique venue. Nothing says big trucks more than an actual working quarry! Complete with large mining vehicles and machinery, the backdrop to the company Mack Truck launch was a dramatic cliff face that completed the tough, rugged feel of the event.
Mack Truck launch photography
Mack Truck launch photography
Photography

Mack Truck launch photography

After the private launch of the new Mack Truck range, we were privileged to be invited back by Tony Noble to photograph the official public launch at Suncorp Piazza South Bank in Brisbane. The Piazza was transformed into a classy venue complete with chrome bulldog table centrepieces.
Maunsell AECOM gala dinner photography
Maunsell AECOM gala dinner photography
Photography

Maunsell AECOM gala dinner photography

We photographed this very elegant and tastefully set room at the Brisbane Convention and Exhibition Centre. The table settings, decorations and lighting were all done in a mixture of complementing colours, various textures and transparencies ... all held together with by a large hanging centrepiece that had fabrics and fairy lights radiating out to create a dramatic effect.
Retravision gala dinner photography
Retravision gala dinner photography
Photography

Retravision gala dinner photography

The Retravision Gala Dinner followed on from the National conference and tradeshow that was held at the Gold Coast Convention Centre. The theme was Carnival and there was everything from dancing girls to card readers and various performers and musicians!
Sirromet Wine and Food Festival photography
Sirromet Wine and Food Festival photography
Photography

Sirromet Wine and Food Festival photography

The Sirromet Wine and Food Festival is always an enjoyable weekend. Hosted on the grounds of the winery estate at Mount Cotton, the sunshine mixed with the amazing outlook makes it a great venue.
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