Disclaimer: this project was undertaken as an employee of ESG. All trademarks and work created remain copyright of the ECCO Safety Group and are reproduced here with permission.
As part of the Xray Vision branding project a very specific photographic style was developed to not only enhance the branding, but also to prominently feature the lighting products that might otherwise get lost on the front of highly detailed vehicles.
Below you can see the original photograph on the far left, which in the next image has been clipped out and modified to remove competitor product and add new product. Then in the third image some heavy editing work is done to create the Xray Vision ‘look’ which includes darkening the centre of the vehicle where the driving lights will eventually go. Then in the final image on the far right, the driving lights are added and lit up, along with lighting the headlights and other clearance lights.
I created ‘Xray Skippy’ using a heavily modified photograph of a kangaroo skeleton that was on display in an Australian museum. The glowing silhouette was hand drawn using a Wacom tablet, and the head was created using several reference photographs of different kangaroos.
Once the parts were assembled, the halo and glowing effects were applied in Photoshop. A shadow was also added to help complete the appearance of being lit from behind.
The Kenworth image and Skippy were then merged onto a custom created road background to generate the final image which was then used throughout much of the Xray Vision print and online material.
As you can see below, the change from the original photograph I shot to the final composite image is quite drastic!
This same technique has been applied to various vehicles; including ones that were less than ideally shot. For example, the image on the left below was supplied by TJM and features a LandCruiser that is in motion and on a slight angle.
I used extensive digital manipulation including duplicating and flipping parts of the image, the end result is again quite different to the original image. In this particular case bigger wheels and larger flares were also digitally added to enhance the presence of the vehicle.