We inspire progression through creative brand design so that organisations can think and act deliberately.

Companies that understand and communicate their purpose are more ambitious and drive innovation. They make better strategic business decisions that create improved outcomes, they attract and engage talented team members, and they gain greater trust with more loyal customers.

Evocative creates meaningful brand designs that communicate purpose and inspire progression in business.

Humans are visual creatures, with more than eighty per cent of our brain's processes being related to visual input. Visual communication helps us to understand the world by taking ideas and concepts, distilling them to their essence, and presenting them in a way that makes sense. This is at the core of what we do.

We take a large amount of information about a business, distill it down to key benefits to the customer, and design a story that defines purpose, process and products—creating a shared understanding between leaders, employees and customers. Our clients gain clarity around the purpose of their business, what’s in it for their customers, and how to articulate their story in a concise and meaningful way. This story is brought to life via the the brand design process:


and strategy


and taglines


and naming


Logo design and
brand design


and graphics


Graphic design
and website

Evocative: bringing powerful images and feelings to mind.

Ben Johnston
Director and Brand Designer

I have always loved brand design. As a kid I used to draw logos on my Matchbox® cars, I studied brands in great detail, and spent many hours drawing and creating my own designs. A few decades later my intrinsic connection to brand design has made Evocative more than just a brand design studio—it's an obsession.

In 2003 I gained an honours degree in design majoring in brand design, and I'm now approaching twenty years of commercial experience in design. This experience includes working in boutique design agencies, a major advertising agency, various in-house design and marketing roles, and now my own brand design company.

I believe the work we do with clients on their brand design should be exciting, challenging and meaningful. Working with clients to realise their own passion and vision for the future creates progression in life and business.

Renée Johnston
Director and Brand Designer

I've always had a strong interest in visual arts ever since I was a preschooler, where I happily painted away for hours at my easel experimenting with colour and shape. My chosen field of tertiary study was a Bachelor of Design where I discovered a passion for brand design and colour psychology.

I thoroughly enjoy the brand storytelling process we go through with our clients—in particular looking at how colour psychology can dramatically affect how people feel and think about a brand. And like my younger self, I still very much enjoy spending hours creating and working with colour and shape.