Empowering businesses to establish their story and communicate that story through brand identity, design and photography.
Creating the story is the process of discovering the true purpose of why your business does what it does, establishing and refining what your business does and how it is different from your competitors, plus investigating who your customers are while determining what needs and wants those customers have. Your business’ competitive edge, purpose and personality is then worked and designed into every aspect of the brand identity and communications.
Strategic and evocative branding empowers businesses to:
- Guide business decisions based on the goals and vision of the business
- Increase staff morale and productivity via clarity of and engagement with the brand
- Communicate with clients and customers who identify and connect with the story
- Stand out and differentiate from competitors to be successful and profitable
We establish your business’ story, develop a brand and communications strategy, then communicate the story via a range of creative services:
- Brand identity and logo design
- Graphic design and visual communication
- Photography, image editing and videography
- Written message and copywriting
Evocative means expressive, moving, striking, vivid and meaningful.
I have always loved brand identity. As a kid I used to draw logos on my Matchbox® cars to create mini fleets of vehicles complete with matching buildings and signage. A few decades later and my continued intrinsic connection to brand design has intensified to the point that my wife and I have created our own brand identity design company.
While graphic design is my profession and brand identity is the main focus, I am also a photographer and writer with over fifteen years’ experience in all things creative. In 2003 I gained an honours degree in design majoring in brand identity and logo design. Since then my commercial experience includes working in boutique design agencies, a major advertising agency, various in-house design and marketing roles, and now running my own business.
A core belief of mine is that working with clients on their brand identity should be fun, challenging and meaningful. It is a privilege to help build the businesses and dreams of my clients, and seeing them succeed in business is inspirational.