Purpose-centred companies with evocative branding are empowered to perform better with:

Strategic business decisions

Engaged and motivated team

Connected and loyal customers

Companies that understand and communicate their purpose are more ambitious and inspire innovation. They make better strategic business decisions that create better outcomes, they attract and engage talented team members, and they gain greater trust with more loyal customers.

A company communicates its purpose through its brand—both internally and externally. Evocative works with companies through every step of the branding process: from clarifying purpose and messaging, right through to creating and launching the brand design.

Projects

Latest projects | View all projects

Agile Electrical & Data Brand Design
Agile Electrical & Data brand design
Brand Design

Agile Electrical & Data brand design

We worked with Chris and Christina to create a new name and brand design for their electrical and data business. Their old name was difficult to hear over the phone and customers had trouble remembering it—both significant issues for a business that runs almost exclusively on word-of-mouth referrals! We worked with the client to select a new name, create a new logo, and build a brand design that retained some of the existing brand equity.
CampBoss By All 4 Adventure Brand Design
CampBoss by All 4 Adventure brand design
Brand Design

CampBoss by All 4 Adventure brand design

From initial logo concepts right through to labels and packaging for the entire product range, we worked with Jase and the All 4 Adventure team to create CampBoss and CampBoss 4X4. Jase has spent over a decade making the top rating outdoors TV programme, ‘All 4 Adventure’ ... as such he has developed and launched his own range of gear. The range incorporates all of the features he wants to find in 4WD, camping and bush cooking products.
LeadingEdgeCyber Brand Design
LeadingEdgeCyber brand design
Brand Design

LeadingEdgeCyber brand design

LeadingEdgeCyber helps organisations of all sizes and in all industries to manage their cyber security effectively. Business partners Neil and Rob worked with us to create a brand design for the company that would appeal to corporates; presenting as intelligent and professional but with a creative edge and a bit of flair.
Whelen Engineering Australia Capability Brochure
Whelen Engineering Australia capability brochure
Graphic Design, Photography

Whelen Engineering Australia capability brochure

Whelen Engineering Australia needed a local voice while showcasing its pedigree as part of a global company. Through messaging, copywriting, photography, composite image production, and design, we told their story by creating a company capability brochure.
Atom Power Brand Design
Atom Power brand design
Brand Design

Atom Power brand design

Second and third generation electricians Seth and Erwin worked with us to reposition their existing Atom Power business from general electrical services to commercial power management solutions. The brand design process encompassed messaging and positioning, logo design, and style guide.
RapidAssist Brand Design And App UI
RapidAssist brand design and app UI
Brand Design, Graphic Design

RapidAssist brand design and app UI

We developed a name for the system, design a logo and app icon, created a basic brand style guide, and developed the UI for the mobile app. We also worked on the look and feel of the backend software as well as the promotional assets required for hosting a mobile app on the Apple App Store and Google Play store.
My Circus My Monkeys Brand Design And Illustration
My Circus My Monkeys brand design and illustration
Brand Design, Graphic Design

My Circus My Monkeys brand design and illustration

The My Circus My Monkeys project is a gameplay process using a set of fifty-four cards that helps people find meaning, clarity and focus in a critical stage of their lives—particularly as they enter or contemplate the ‘post-retirement’ or ‘protirement’ journey. We worked with Michael and Ludmila from Edgeware, and Nick from FutureWe to create a brand design, custom illustrations, and design of the card set.
Manasons Brand Design
Manasons brand design
Brand Design, Graphic Design

Manasons brand design

Evocative got involved when the owners identified a disconnect between the premium quality homes they were building and their existing brand which wasn't conveying the true purpose and passion behind their company.

Brand design process:

Conduct research

Clarify strategy

Design identity

Create touchpoints

Launch brand

Learn more about the brand design process 

Clients we’ve worked with

Rob Warcup | RapidAssist

Evocative Brand Design are great! Ben worked with RapidAssist to develop our branding and mobile app user interfaces. Ben quickly understood our business concept, came to us with a number of creative brand options and worked closely with us throughout the brand development process. Ben and Evocative are creative, responsive and highly recommended.

Rob Warcup | RapidAssist

Tom Davis

Ben and his team are excellent graphic designers, amazing at what they do.

Tom Davis | Communications and Public Relations

Don Graham | BUSINESSNAV

Evocative have been a great addition to the BUSINESSNAV team, delivering on graphic design, physical assets and video projects. Importantly they understand the importance of staying on brand and proactively consolidate projects into our corporate style systems.

Don Graham | BUSINESSNAV

Michael Doneman | Edgeware

The Evocative team are clever, responsive, innovative and great value for money. In my professional capacity I have made use of their services in photography, video, graphic design, marketing copy and collateral, and a variety of online applications. Highly recommended!

Michael Doneman | Edgeware

Cherry Wills | Life Zest Health

We are so pleased that we chose to work with Ben at Evocative. We were looking to rebrand our business and the whole process was so much easier with Ben's help. It was fun too! Ben helped us really brainstorm what we were about, helped come up with a new name, logo and style for our clinic. From start to finish we had an excellent experience and would highly recommend Evocative. We love our new brand Life Zest Health.

Cherry Wills | Life Zest Health

Blog

Latest blog posts | View all posts

What’s In A Brand Name
What’s in a brand name
Brand Design

What’s in a brand name

There are many elements that make up an organisation’s brand identity including a logo, colours, fonts and messaging. But one part that often survives throughout a brand’s lifetime—even through multiple brand refreshes—is the name. Ultimately a name should be memorable while providing meaning and context to a business; complementing the rest of the brand design.
When New Branding Goes Wrong
When new branding goes wrong
Brand Design, Design

When new branding goes wrong

Back when I was doing my honours year at University, I came across a story from a previous honours student who was also majoring in corporate identity. She was writing her thesis on how a rebrand would affect the employees of a company, with the hypothesis that the new look would help breathe new life and energy into the employees while creating better unity that would in turn increase job satisfaction and productivity. But as it turned out, things hadn’t gone that way.
What Goes Into Creating A Professional Logo Design
What goes into creating a professional logo design
Brand Design, Design

What goes into creating a professional logo design

A logo can be almost anything, designed by anyone, and used in any way a business owner or marketing manager sees fit. So what goes into creating a professional logo design that doesn’t happen when a logo is designed by a five-dollar logo website or the office manager’s sister-in-law who has a ripped copy of CorelDRAW?
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