Purpose-centred companies with evocative branding are empowered to perform better with:

Better business decisions and outcomes

Engaged and motivated employees

More connected and loyal customers

Companies that understand and communicate their purpose are more ambitious and inspire innovation. They make better business decisions that create better outcomes, they attract and engage talented staff, and they gain greater trust with more loyal customers.

A company communicates its purpose through its brand—both internally and externally. Evocative works with companies through every step of the branding process: from clarifying purpose and messaging, right through to designing, creating and launching the brand identity.

Brand design process:

Conduct research

Clarify strategy

Design identity

Create touchpoints

Launch brand

Learn more about the brand design process

Clients we’ve worked with

Projects

Latest projects | View all projects

Life Zest Health branding

Branding & Design

Life Zest Health branding

Cherry and Alec had two existing businesses based within the same clinic at Cleveland. They were looking to create one unifying name and brand identity to encompass the existing businesses, plus open the possibility of adding more practitioners and services to the clinic in the future.

Migration Mind branding

Branding & Design

Migration Mind branding

Migration Mind is a brand new business created by experienced migration lawyer Valeria Lovric. We created the initial brand identity elements including the logo design, brand style and stationery.

Corvette Nationals branding

Branding & Design

Corvette Nationals branding

The Queensland Corvette Club required a logo to be developed for the 31st Corvette Nationals event. Since the club is hosting the event in their home state, part of the brief was to depict a Gold Coast regional feel and to highlight the theme ‘cruising in the sunshine’ for the 2019 meet.

Storybook & Co. branding

Branding & Design

Storybook & Co. branding

Storybook & Co. are a small team of professional planners and stylists who do weddings and events. We helped refresh their logo while designing their branding, social media avatars, and press ads.

Invilla branding

Branding & Design

Invilla branding

We designed a logo and created branding for Michael and his business partner Joe's new business called Invilla—that combines the disciplines of architecture, design and drafting.

Connected Platforms branding

Branding & Design

Connected Platforms branding

Connected Platforms is a new Brisbane-based managed IT firm that helps businesses to keep their network systems operating reliably and in peak form. During their startup period we had the opportunity to create a logo and branding around their chosen name.

Bean Brewding branding

Branding & Design

Bean Brewding branding

When I was part of Bean Brewding I helped to create their branding and website via a logo refresh, design of branding elements and colour scheme, plus a range of photography to help tell the story of their blog and Brisbane Coffee Tours.

Journey’s Kitchen and Bar photoshoot

Photography

Journey’s Kitchen and Bar photoshoot

This photoshoot was done in conjunction with Bean Brewding, once again for the trendy North Hem furniture website 'Be Inspired' section.

Blog

Latest blog posts | View all posts

When new branding goes wrong

Branding, Design

When new branding goes wrong

Back when I was doing my honours year at University, I came across a story from a previous honours student who was also majoring in corporate identity. She was writing her thesis on how a rebrand would affect the employees of a company, with the hypothesis that the new look would help breathe new life and energy into the employees while creating better unity that would in turn increase job satisfaction and productivity. But as it turned out, things hadn’t gone that way.

What goes into creating a professional logo design

Branding, Design

What goes into creating a professional logo design

A logo can be almost anything, designed by anyone, and used in any way a business owner or marketing manager sees fit. So what goes into creating a professional logo design that doesn’t happen when a logo is designed by a five-dollar logo website or the office manager’s sister-in-law who has a ripped copy of CorelDRAW?

Communicating your story to empower your business

Branding, Design

Communicating your story to empower your business

Branding and communications can, and will, alter the whole way the business runs and is perceived both internally and externally. This is why I talk about empowering businesses and organisations to establish and communicate their story.