Purpose-centred companies with evocative branding are empowered to perform better with:
Better business decisions and outcomes
Engaged and motivated employees
More connected and loyal customers
Companies that understand and communicate their purpose are more ambitious and inspire innovation. They make better business decisions that create better outcomes, they attract and engage talented staff, and they gain greater trust with more loyal customers.
A company communicates its purpose through its brand—both internally and externally. Evocative works with companies through every step of the branding process: from clarifying purpose and messaging, right through to designing, creating and launching the brand identity.
Projects
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My Circus My Monkeys brand design and illustration
The My Circus My Monkeys project is a gameplay process using a set of fifty-four cards that helps people find meaning, clarity and focus in a critical stage of their lives—particularly as they enter or contemplate the ‘post-retirement’ or ‘protirement’ journey. We worked with Michael and Ludmila from Edgeware, and Nick from FutureWe to create a brand design, custom illustrations, and design of the card set.
Manasons brand design
Evocative got involved when the owners identified a disconnect between the premium quality homes they were building and their existing brand which wasn't conveying the true purpose and passion behind their company.
Life Zest Health brand design
Cherry and Alec had two existing businesses based within the same clinic at Cleveland. They were looking to create one unifying name and brand identity to encompass the existing businesses, plus open the possibility of adding more practitioners and services to the clinic in the future.
Migration Mind brand design
Migration Mind is a brand new business created by experienced migration lawyer Valeria Lovric. We created the initial brand identity elements including the logo design, brand style and stationery.
Corvette Nationals brand design
The Queensland Corvette Club required a logo to be developed for the 31st Corvette Nationals event. Since the club is hosting the event in their home state, part of the brief was to depict a Gold Coast regional feel and to highlight the theme ‘cruising in the sunshine’ for the 2019 meet.
Storybook & Co. brand design
Storybook & Co. are a small team of professional planners and stylists who do weddings and events. We helped refresh their logo while designing their branding, social media avatars, and press ads.
Invilla brand design
We designed a logo and created branding for Michael and his business partner Joe's new business called Invilla—that combines the disciplines of architecture, design and drafting.
Connected Platforms brand design
Connected Platforms is a new Brisbane-based managed IT firm that helps businesses to keep their network systems operating reliably and in peak form. During their startup period we had the opportunity to create a logo and branding around their chosen name.
Brand design process:
Conduct research
Clarify strategy
Design identity
Create touchpoints
Launch brand
Clients we’ve worked with
Blog
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What’s in a brand name
There are many elements that make up an organisation’s brand identity including a logo, colours, fonts and messaging. But one part that often survives throughout a brand’s lifetime—even through multiple brand refreshes—is the name. Ultimately a name should be memorable while providing meaning and context to a business; complementing the rest of the brand design.
When new branding goes wrong
Back when I was doing my honours year at University, I came across a story from a previous honours student who was also majoring in corporate identity. She was writing her thesis on how a rebrand would affect the employees of a company, with the hypothesis that the new look would help breathe new life and energy into the employees while creating better unity that would in turn increase job satisfaction and productivity. But as it turned out, things hadn’t gone that way.
What goes into creating a professional logo design
A logo can be almost anything, designed by anyone, and used in any way a business owner or marketing manager sees fit. So what goes into creating a professional logo design that doesn’t happen when a logo is designed by a five-dollar logo website or the office manager’s sister-in-law who has a ripped copy of CorelDRAW?