Evocative works with companies through every step of the branding process: from clarifying who the company is and the core reason why they do what they do, right through to delivering the final design and execution of the brand identity.

Collaboration is key—as is courage, conviction, creativity and communication.

Strategic and evocative branding empowers businesses to:

Guide decisions based on the vision, mission and values of the business

Increase staff morale and productivity via clarity of and engagement with the brand

Communicate with clients and customers who identify and connect with the story

Stand out and differentiate from competitors to be successful and profitable

Brand identity design process:

Conduct research

Establish the vision, mission and values with management

Audit the existing brand touchpoints

Establish the competitive edge against competitors

Clarify strategy

Collate and distill the research

Clarify the company story, positioning and key messages

Create a brand strategy and develop a creative brief

Design identity

Word mapping, naming, sketching and ideation

Develop the fundamental idea for the brand

Design the core brand identity

Create touchpoints

Develop brand identity system, standards and guidelines

Create additional brand elements

Prioritise and design touchpoints

Launch brand

Create internal synergy around the new brand

Establish, educate and nurture internal brand champions

Launch internally first, then externally

Clients we’ve worked with

Projects

Latest projects | View all projects

Storybook & Co. Branding
Storybook & Co. branding
Branding & Design

Storybook & Co. branding

Storybook & Co. are a small team of professional planners and stylists who do weddings and events. We helped refresh their logo while designing their branding, social media avatars, and press ads.
Invilla Branding
Invilla branding
Branding & Design

Invilla branding

We designed a logo and created branding for Michael and his business partner Joe's new business called Invilla—that combines the disciplines of architecture, design and drafting.
Connected Platforms Branding
Connected Platforms branding
Branding & Design

Connected Platforms branding

Connected Platforms is a new Brisbane-based managed IT firm that helps businesses to keep their network systems operating reliably and in peak form. During their startup period we had the opportunity to create a logo and branding around their chosen name.
Bean Brewding Branding
Bean Brewding branding
Branding & Design

Bean Brewding branding

When I was part of Bean Brewding I helped to create their branding and website via a logo refresh, design of branding elements and colour scheme, plus a range of photography to help tell the story of their blog and Brisbane Coffee Tours.
Journey’s Kitchen And Bar Photoshoot
Journey’s Kitchen and Bar photoshoot
Photography

Journey’s Kitchen and Bar photoshoot

This photoshoot was done in conjunction with Bean Brewding, once again for the trendy North Hem furniture website 'Be Inspired' section.
Blue Sky Coffee Photoshoot
Blue Sky Coffee photoshoot
Photography

Blue Sky Coffee photoshoot

After the success of the first coffee shop photoshoot for furniture website Jason Agustina, I had the pleasure of undertaking a second shoot—this time at one of Brisbane's landmark coffee locations, Blue Sky Coffee at Newstead.
SMART Environmental Equipment Communications
SMART Environmental Equipment communications
Branding & Design, Photography, Videography

SMART Environmental Equipment communications

When looking at SEE's communications, we focused not as much on the machines but the actual beneficial outcome for both operators and society in general. By taking this approach SMART Environmental Equipment’s vision became: 'to create a more sustainable future for generations to come'. After undertaking a video and photoshoot, we created a website and interactive company capability statement.
Welding Wizard Branding
Welding Wizard branding
Branding & Design

Welding Wizard branding

Welding Wizard is a new local Brisbane business that does mobile welding, MIG, TIG and arc welding, plus other fabrication and repairs. Armed with the business idea and a name, Evocative then started looking at some branding elements—including a logo design—to help get Welding Wizard off the ground and into the marketplace.

Blog

Latest blog posts | View all posts

Portraits Of North Stradbroke Island
Portraits of North Stradbroke Island
Lifestyle, Photography

Portraits of North Stradbroke Island

While photography as a business offering is often challenging and hard work, it’s still always nice while on holidays to grab the Nikon and spend some time capturing some more artistic and scenic shots. And that’s just what I did on a recent holiday over on North Stradbroke Island (off the coast of Brisbane).
When New Branding Goes Wrong
When new branding goes wrong
Design

When new branding goes wrong

Back when I was doing my honours year at University, I came across a story from a previous honours student who was also majoring in corporate identity. She was writing her thesis on how a rebrand would affect the employees of a company, with the hypothesis that the new look would help breathe new life and energy into the employees while creating better unity that would in turn increase job satisfaction and productivity. But as it turned out, things hadn’t gone that way.
What Goes Into Creating A Professional Logo Design
What goes into creating a professional logo design
Design

What goes into creating a professional logo design

A logo can be almost anything, designed by anyone, and used in any way a business owner or marketing manager sees fit. So what goes into creating a professional logo design that doesn’t happen when a logo is designed by a five-dollar logo website or the office manager’s sister-in-law who has a ripped copy of CorelDRAW?
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