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Evocative is all about empowering businesses and organisations to establish and communicate their story. Creating that story is the process of discovering, establishing and refining what the true purpose and mission of an organisation is—which is then worked and designed into every aspect of the branding and communications. Below are some of the various projects we’ve worked on with our clients.

Storybook & Co. branding
Storybook & Co. branding
Branding & Design

Storybook & Co. branding

Storybook & Co. are a small team of professional planners and stylists who do weddings and events. We helped refresh their logo while designing their branding, social media avatars, and press ads.
Invilla branding
Invilla branding
Branding & Design

Invilla branding

We designed a logo and created branding for my younger brother and his business partner's new business called Invilla—that combines the disciplines of architecture, design and drafting.
Connected Platforms branding
Connected Platforms branding
Branding & Design

Connected Platforms branding

Connected Platforms is a new Brisbane-based managed IT firm that helps businesses to keep their network systems operating reliably and in peak form. During their startup period we had the opportunity to create a logo and branding around their chosen name.
Bean Brewding branding
Bean Brewding branding
Branding & Design

Bean Brewding branding

When I was part of Bean Brewding I helped to create their branding and website via a logo refresh, design of branding elements and colour scheme, plus a range of photography to help tell the story of their blog and Brisbane Coffee Tours.
Journey’s Kitchen and Bar photoshoot
Journey’s Kitchen and Bar photoshoot
Photography

Journey’s Kitchen and Bar photoshoot

This photoshoot was done in conjunction with Bean Brewding, once again for the trendy North Hem furniture website 'Be Inspired' section.
Blue Sky Coffee photoshoot
Blue Sky Coffee photoshoot
Photography

Blue Sky Coffee photoshoot

After the success of the first coffee shop photoshoot for furniture website Jason Agustina, I had the pleasure of undertaking a second shoot—this time at one of Brisbane's landmark coffee locations, Blue Sky Coffee at Newstead.
SMART Environmental Equipment communications
SMART Environmental Equipment communications
Branding & Design, Photography, Videography

SMART Environmental Equipment communications

When looking at SEE's communications, we focused not as much on the machines but the actual beneficial outcome for both operators and society in general. By taking this approach SMART Environmental Equipment’s vision became: 'to create a more sustainable future for generations to come'. After undertaking a video and photoshoot, we created a website and interactive company capability statement.
Welding Wizard branding
Welding Wizard branding
Branding & Design

Welding Wizard branding

Welding Wizard is a new local Brisbane business that does mobile welding, MIG, TIG and arc welding, plus other fabrication and repairs. Armed with the business idea and a name, Evocative then started looking at some branding elements—including a logo design—to help get Welding Wizard off the ground and into the marketplace.
Extraction Artisan Coffee photoshoot
Extraction Artisan Coffee photoshoot
Photography

Extraction Artisan Coffee photoshoot

I had the privilege of being invited to do a photoshoot at Alex and Heather's sensational coffee shop and café, Extraction Artisan Coffee at Slacks Creek. The shoot was to be used in conjunction with an article being written by my buddies from Bean Brewding for the new Jason Agustina furniture website.
Fiver for a Farmer branding
Fiver for a Farmer branding
Branding & Design

Fiver for a Farmer branding

One of the great things about running a small business is having the opportunity and capability to help those in need. So when my fellow Edgeware classmate and client approached me about doing some branding for her charity campaign, I of course jumped at the chance.
Launch Lifestyle Club branding
Launch Lifestyle Club branding
Branding & Design

Launch Lifestyle Club branding

The Launch Lifestyle Club is a brand new Queensland startup business. Evocative worked on the branding for this exciting new concept, starting with the logo design.
Pursuit photography
Pursuit photography
Photography

Pursuit photography

As part of the Pursuit lightbar branding project, both application and product photos were taken and edited to be used in various marketing and branding applications including the product brochure, tradeshow signage and online.
Pursuit branding
Pursuit branding
Branding & Design

Pursuit branding

This was a branding project for a new LED lightbar product that included designing the logo and creating a product brochure which featured custom photography and copywriting.
Xray Vision photography and digital manipulation
Xray Vision photography and digital manipulation
Photography

Xray Vision photography and digital manipulation

As part of the Xray Vision branding project a very specific photographic style was developed to not only enhance the branding, but also to prominently feature the lighting products that might otherwise get lost on the front of highly detailed vehicles.
Xray Vision branding
Xray Vision branding
Branding & Design

Xray Vision branding

This was a brand I built from the ground up while working in-house at ESG: from creating the logo and corporate style guide, to establishing the ‘WHY’ and tone of voice for the brand, right through to the execution of product packaging, social media and video production. Xray Vision is a premium automotive lighting range which focuses on vehicle occupant safety and lighting education as its core values.
Britax LED beacons photography and digital manipulation
Britax LED beacons photography and digital manipulation
Photography

Britax LED beacons photography and digital manipulation

Rather than focussing on the products themselves, the branding—and specifically the imagery—tells the story of keeping equipment and operators safe in dangerous working conditions. It was from this idea that I developed the 'safety dome' concept: a 'forcefield' hand-painted in Photoshop that was then modified and superimposed over various photographs we took of vehicles and machinery.
Britax BF Series LED beacons branding
Britax BF Series LED beacons branding
Branding & Design

Britax BF Series LED beacons branding

This was a two-part project while working in-house at ESG: firstly giving the existing Britax branding an overhaul and refresh, and secondly creating product-specific branding for the new BF Series range of LED beacons.
Britax Automotive Equipment product catalogues
Britax Automotive Equipment product catalogues
Branding & Design

Britax Automotive Equipment product catalogues

One of the earlier projects I worked on in-house at BAE was the development of the company's visual identity in conjunction with creating a new comprehensive product catalogue. Taking an existing logo, I developed the visual style which included themes of movement and light, plus the colours of emergency lighting: red, amber, green, blue and purple. The visual theme was then applied to the design of the catalogues, product flyers, corporate stationery, and the website.
ARC Hairdressing photoshoot
ARC Hairdressing photoshoot
Photography

ARC Hairdressing photoshoot

ARC is a luxury hairdressing salon in Racecourse Road Ascot that incorporates a coffee, tea, drinks and wine bar. After an initial photoshoot late last year, owner Gary Gillespie has since done an amazing job giving the whole salon a more refined and modern appearance.
Amy Michaels illustrations and album design
Amy Michaels illustrations and album design
Branding & Design

Amy Michaels illustrations and album design

I had the privilege to work on designing the cover and CD artwork for Amy Michaels and the Good Time Girls' debut album—a project that involved cracking out the coloured pencils to create some custom illustrations.
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